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Digital marketing student
In November I once again became a student, enrolling on a twelve week Digital Marketing boot camp with We Are Digital. I attended school before the internet revolution, learning to type on a manual computer and while I think I have kept up quite well with technological developments, I was increasing finding there was much…
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How to write a marketing strategy
Investopedia defines a marketing strategy as a business’s overall game plan for reaching prospective leads and turning them into customers. Much like a game of chess, marketing strategy is concerned with evaluation, positioning, control of key areas and setting goals. The word strategy comes from the Greek language (στρατηγία stratēgia) meaning ‘art of troop leader;…
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Understanding the difference between marketing and branding
It is difficult to escape the words marketing and branding in the world today and it is easy to confuse them but marketing and branding are two different concepts and if you want your business to succeed, you need to understand the difference between the two. In this blog post, I will explain what marketing…
Humblebee 